Measure the next action.

Understand page views, link clicks and conversions before choosing what to track.

Separate clicks from outcomes

A click on a booking link is not a completed appointment. Define the desired result and measure it at the destination where it happens.

Use consistent campaign labels

Add source, medium and campaign parameters to campaign links. Keep naming consistent and never include email addresses or other personal details in tracking URLs.

Know what Own Bio Link measures today

The editor does not record public page traffic or provide an analytics dashboard. The UTM builder creates tagged URLs; your destination analytics service must interpret them.

Illustrative workflow

Example: distinguishing profile traffic from a campaign

The problem

Two promotions use the same untagged store URL, making their origins harder to distinguish.

A clearer route

Create separate campaign links with consistent labels. For example, use instagram / social / autumn_release for the profile campaign.

Try it step by step

  1. Choose a consistent source, medium and campaign naming scheme.
  2. Generate the URL with the UTM builder and open it to check the destination.
  3. Look for the campaign in your destination analytics; a generated link is not an analytics report.
Preview a relevant template ↗