Know where a link came from.

Add campaign labels to an existing URL. Your destination analytics service handles reporting.

Do not include names, email addresses or other personal data.

What the labels mean

Source names the origin, medium groups the type of channel, and campaign identifies the promotion. Existing query parameters and the page fragment are preserved.

What this tool does not do

Generating a URL does not shorten it, count clicks or install tracking. Test the destination and use a compatible analytics setup to interpret campaign labels.