Give your next post a destination.

Plan an Instagram bio page around the content and offers visitors have just seen.

Match the promise in your content

If a post mentions a guide, give that guide a recognisable label on your page. Avoid asking visitors to guess which of several generic links is relevant.

Keep the first screen focused

Use your profile image and one short introduction. Place the current campaign above older content, with a route to your shop or portfolio beneath it.

Publish and test first

Before adding a website address in Instagram’s profile settings, check that the destination is public and works on mobile. Own Bio Link currently prepares designs rather than hosting live pages.

Illustrative workflow

Example: an illustrator sharing a print release

The problem

The post says “new prints”, but the first link is an unrelated portfolio.

A clearer route

Move “Shop the new print collection” above portfolio and commission links for the release period.

Try it step by step

  1. Use the collection name from the post in the link label.
  2. Send visitors to the specific collection.
  3. After the promotion, remove sold-out or expired offers and review the order.
Preview a relevant template ↗