One clear first step.

Choose the first link according to your current goal, not the age of the destination.

Write down the goal

Choose one result: a listener plays a release, a visitor reads your work or a client asks about a project. Make the leading link match that goal.

Replace “Click here” with a destination-specific label. The visitor should know what will happen before leaving the page.

After a launch ends, remove expired offers and reorder links. Do not assume a layout is universally best; test it with your actual audience.

Illustrative workflow

The top link still promotes last month’s newsletter.

Feature the workshop details while registration is open. Give visitors enough context before the registration link.